The entertainment industry offers the best creative solutions in the world but is often challenged by not adapting a strategic mindset prior to execution as well as undefined organizational structures, processing systems and impact tracking.
At Kuanhsi Consulting we offer leading entertainment clients (festival, venue, media and content owners) to take the advantage of our market analytical systems and business modeling.
We also apply this method when bridging the gap between advertising and entertainment when brands becomes original content creators.
Our 4 commercial services are:
Developing a solid co-branded strategy (B2B)
- Positioning of the activity
- Overall value proposition for a brand collaboration
- Content and consumer value proposition
- Commercial concept and detailed packages
- Client services and evaluation model
2. Commercial strategy
Outlining the optimal business composition across customer groups relative to content offerings, where we specifically look into:
- Current partnership structure, B2B and B2C approach
- Identifying the overall commercial touch points and most valuable assets
- How to address the market based on commercial insights
- Setting up commercial processes whilst securing organizational capabilities
3. Business development
Understanding the existing commercial framework and providing guidelines for prioritizing new business opportunities:
- Identify pocket of growth relative to core business
- Concept development
- Business model (for a property)
- Possible collaborators
- Organizational requirements
4. Audience Event Tracker
Succesfull entertainment properties are build on insights, understanding the audience attitude relative to experiences and commercial impact.
We have developed our very own Kuanhsi Audience Event Tracker that highlights the most valuable insight areas such as:
- Event and audience profile
- Media impact
- Event experience
- Content popularity
- Attitudes towards commercial partnerships